Digital signage is the method of displaying multimedia content (videos, photos, 3D animation, and ash animation) on a display unit such as a LCD Screen, a plasma display panel to deliver informative and entertaining content to employees, visitors, captive audiences and passers by.
In simpler terms digital signage is remotely controlled distribution and playback of digital content across networks of displays. It is used for delivering visual messages at point-of-purchase, or at any other public venue.
Digital signage is a form of out-of-home advertising and entertainment in which video content, advertisements and messages are displayed on digital signs with a common goal of delivering targeted messages to specific locations at specific times.
Migrate from your analogue advertising boards to the digital world of LED screens, not only do they increase the aesthetic appeal of your retail/branch layout, your information is now displayed in HIGH DEFINITION (HD).
Utilizing digital signage software, one can create their very own broadcast channel and centrally manage and disseminate the information that displays at every retail outlet in your network. A display can be utilized as an advertising medium for retail purposes, way finding, leasing for concerts, and product launches.